The ” I AM” brand is Keisha Hickson’s collection of merchandise and apparel. It includes the ” I AM” book series, “I AM” apparel (girls/boys), school accessories and more! The brand represents positive affirmations. Which, are essential to today’s youth. Additionally, Shining Star Kids Salon along with the “I AM” brand is the new face of youth empowerment. Keisha Hickson’s objective is to partner with various organizations who are also interested in implementing positive change within the community.